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Jurnal Studi Manajemen Organisasi
Published by Universitas Diponegoro
ISSN : 16938283     EISSN : 28284534     DOI : https://doi.org/10.14710/jsmo.v18i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Studi Manajemen Organisasi merupakan peer-reviewed academic journal yang terbit mulai 2007 yang di publikasikan Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro. Jurnal Studi Manajemen Organisasi menerbitkan artikel konseptual dan empiris di bidang manajemen. JSMO fokus mengenai teori organisasi dan perilaku, manajemen strategis, manajemen sumber daya manusia, dan perbandingan lintas-budaya efektivitas organisasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 1 Documents
 1 
Search results for , issue "Vol 12, No 2 (2015)" : 1 Documents clear
ANALISIS PENGARUH PREFERENSI MEREK, PERSEPSI KUALITAS, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MATIK DI SEMARANG Imroatul Khasanah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 12, No 2 (2015)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.958 KB) | DOI: 10.14710/jsmo.v12i2.13153

Abstract

This research study aimed to determine the influence of brand preference,perceivedquality, Perceived Value toward purchasing decisions. This research is motivatedincreasingly tight competition level of automatic motor cycle. A sample of this study is100 consumens. The technique used in sampling is an accidental sampling. The results ofthis study is a manufacture company or business actors which is able to offer the benefitthrough increased brand preference by providing added value services to business andconsumers, will eventually be able to influence its consumer behaviour in purchasingdecisions.Key words: brand preference , perceived quality, Perceived Value , purchase decisions.

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